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Hello. This is us.


The pair behind all of MOI which began in 2021, at our home office, London.

Having spent most of our lives in the corporate world and of course in heels, we fast found after becoming mothers & with the change in our day to day worlds we were soon running around after much  quicker and nimble playmates and therein began the search for comfortable yet stylish shoes.


Not quite ready to say goodbye to our beloved shoe-drobes but with a pressing need for practical footwear led us to design Mary-Jane shoes that have always been a firm favourite as young girls and now it seems as mothers - life has indeed come full circle.


Today, with its unique style, MOI London creates shoes for feminine, modern, strong women who seek everyday comfort, timeless style and elegance. 


Each shoe is a unique display of craftsmanship and each has their own character that speaks for itself. They have been nurtured from start to finish under our watchful eyes with our very own hands.

The comfort is significantly enhanced thanks to the materials used, the perfect design and years of experience.

MOI shoes are for all women who enjoy a soft and comfortable shoe whilst adding an elegant touch to their day to day style choices. Whilst they may evoke memories of your favourite shoes from times past, they are an extremely versatile day-wear accessory, perfect to pair with boho dresses for long summer days and nights to a more polished day to day shoe which can carry you from a day in the office straight into the evenings.


Our belief in MOI has taken over our world and we hope to share our passion with you. One thing we can assure you is that when you buy handmade, you are buying a commitment of authenticity, a guarantee, that no other piece will ever be the same and as we are a small homegrown business our MOI Shoes that you wear are indeed as unique as you.

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