About MOI London

Handcrafted shoes from Istanbul


High-quality, soft, comfy, stylish shoes for women.

Each item is a unique display of craftsmanship and each has their own character that is to be admired. They have been nurtured from start to finish under our watchful eyes, with our very own hands.

The comfort is significantly enhanced thanks to the materials used, the perfect design and years of experience.


MOI shoes are for all women who loves soft comfy footwear while adding an elegant touch to their daily outfits. While they evoke memories of your favourite shoes from the past, they are an extremely versatile day-wear accessory, perfect to pair a wide variety of different outfits.

When you buy handmade, you are buying a commitment of authenticity, a guarantee that no other piece will ever be the same. Unlike fast fashion, they are not mass produced and there are fewer of them, so MOI Shoes you’re wearing is as unique as you are.

MOI London Mary Jane Materials